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Vegetarian Food Company Develops ‘Meat Patch’ To Help Curb Cravings

MIAMI, FL - OCTOBER 26: In this photo illustration, bacon cooks in a frying pan on October 26, 2015 in Miami, Florida. A report released today by the World Health Organisation's International Agency for Research on Cancer announced that eating processed meat can lead to colorectal cancer in humans even as it remains a small chance but rises with the amount consumed. (Photo illustration by Joe Raedle/Getty Images)

Many who have changed over to a plant-based diet admit that they still crave the taste of meat. If you’re still jonesing for a steak, relief could be on the way. Teaming up with an Oxford professor, Irish vegetarian frozen food brand Strong Roots has developed a Meat Patch, similar to what smokers will wear for a hit of nicotine as they battle the urge to light up. Except this is more of the scratch and sniff variety. Run a fingernail over the adhesive and it will release the scent of bacon. Right now, the company has the patch in a trial phase, but they tell UK’s The Telegraph it could be out in the future.


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