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The Weeknd Super Bowl Halftime Doc ‘The Show’ Heads to Showtime

The Weeknd’s Super Bowl halftime performance is headed to Showtime. The Show produced by Pepsi, is a 90 minute documentary about the months of planning that went into the 13 minute performance. Pepsi dropped a 30 second teaser for the documentary. The Weeknd has dropped a song, performed during halftime, announced a tour and now a documentary about the halftime show. What do you think of his marketing plan?

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