BTS of Lady Gaga’s Journey to #PepsiHalftime

The countdown to “The Big Game” in Houston continues.

The marquee will read “Atlanta vs. New England”, but let’s be honest…

This is the MOST watched sporting event of the year and the industry knows it.

*Commercials will sell for millions of dollars

*Hollywood socialites and CEO’s are booking flights as we speak

*Recording artists will make special appearances

*Fashion brands will ship boxes of gear to showcase their logo

*The Karma Foundation will produce the hottest event of the weekend:
The Maxim Party

AND of course…

ALL eyes will be on the most spectacular 12 minutes of television:


We don’t all remember who rushed for over 100 yards a few years ago,

but this generation surely remembers:

Janet Jackson’s “costume malfunction”… Prince singing “Purple Rain”…
Aerosmith singing Walk This Way with NSYNC & Britney Spears…
and yes…. the infamous Left Shark.

What will 2017 bring? Here’s a sneak peak courtesy of Pepsi


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